How to Make Your Property Listing Stand Out Online

When selling or letting a property, your online listing is often the first opportunity to make an impression on a potential buyer or tenant.

People can browse dozens of properties in a short period, comparing photographs, prices, locations, room layouts and descriptions. A property listing that is clear, informative and professionally presented can make it easier for people to understand what the property offers.

From professional property photography to accurate floor plans and a well-written description, several elements can improve the way your property is presented online.

In this guide, we look at practical ways to create a stronger property listing.

Why Does Your Property Listing Matter?

The property market has become increasingly digital. Buyers and tenants can view properties online before deciding whether to arrange a physical viewing.

Your listing therefore needs to answer important questions quickly.

Potential buyers may want to know:

• What type of property is it?
• How many bedrooms does it have?
• Where is it located?
• What is the asking price?
• What does the property look like?
• What is the layout?
• What are the main features?
• What transport links are nearby?
• Is there outdoor space or parking?

A clear listing makes it easier for people to find the information they need.

1. Use High-Quality Property Photography

Photography is one of the most noticeable elements of an online property listing.

Dark, blurry or poorly composed photographs can make rooms difficult to understand. High-quality images, on the other hand, can show the property’s layout, features and condition more clearly.

Before taking photographs:

• Clean and declutter every room.
• Open curtains and blinds.
• Turn on suitable lights.
• Remove unnecessary furniture.
• Tidy kitchens and bathrooms.
• Make beds.
• Clean windows.
• Tidy gardens and balconies.

Try to photograph the property’s key selling points without creating an unrealistic impression.

Professional photography can be particularly useful for properties where presentation is an important part of the marketing strategy.

Find My Estate Agent provides a dedicated property photography service for property marketing.

2. Include a Floor Plan

Photographs show how rooms look, but a floor plan shows how the property fits together.

A floor plan can help potential buyers understand:

• Room sizes.
• The location of bedrooms.
• Living and dining areas.
• Kitchen layout.
• Bathroom locations.
• Hallways and entrances.
• The relationship between different floors.

This can be especially useful for flats, larger homes and properties with unusual layouts.

An accurate floor plan can also help buyers decide whether the property’s layout suits their needs before arranging a viewing.

You can arrange a professional property floor plan through Find My Estate Agent.

3. Write a Clear Property Description

A good property description should provide useful information without becoming unnecessarily complicated.

Start with the property’s most important features.

For example, you might mention:

• Number of bedrooms.
• Property type.
• Location.
• Garden or balcony.
• Parking.
• Recent improvements.
• Approximate floor area.
• Transport connections.
• Notable nearby amenities.

Instead of filling the description with generic phrases, explain what makes the property useful or distinctive.

For example:

Less useful:

A lovely property in a great location with lots to offer.

More informative:

A two-bedroom flat close to local shops and public transport, featuring an open-plan living area, private balcony and allocated parking.

Specific information gives prospective buyers a clearer picture.

4. Make the Property Details Accurate

Accuracy is important when creating a property listing.

Check details such as:

• Number of bedrooms.
• Number of bathrooms.
• Property type.
• Tenure.
• Floor area.
• Parking arrangements.
• Outdoor space.
• Lease information.
• Service charges where relevant.
• Council tax information where appropriate.

Incorrect information can create confusion and may result in unnecessary enquiries.

If you are unsure about a particular detail, verify it before publishing the listing.

5. Include the EPC Information

An Energy Performance Certificate provides information about the energy efficiency of a property.

If an EPC is required for your property, make sure you know whether your existing certificate is still valid before marketing.

You can check an EPC through the official GOV.UK EPC register.

An EPC can provide potential buyers with information about the property’s energy rating and recommendations for possible improvements.

If you need an EPC assessment, Find My Estate Agent offers an EPC service.

6. Highlight the Location

Location is one of the most important considerations for many property buyers.

Rather than simply saying that a property is “well located”, provide useful local information where appropriate.

You could mention:

• Nearby railway stations.
• Underground or tram connections.
• Bus routes.
• Major roads.
• Local shops.
• Parks.
• Schools.
• Restaurants.
• Healthcare facilities.
• Employment areas.

Avoid making unsupported claims about travel times or distances. If you include specific journey times, make sure they are accurate and explain that actual times can vary.

7. Show Different Types of Space

Do not focus exclusively on bedrooms and living rooms.

If relevant, photographs and descriptions can also highlight:

• Gardens.
• Balconies.
• Home offices.
• Garages.
• Storage rooms.
• Utility rooms.
• Driveways.
• Communal areas.
• Views.

These features may be particularly useful to buyers who have specific lifestyle or practical requirements.

8. Keep the Listing Honest

Good property marketing should present the property attractively without misleading prospective buyers.

Avoid:

• Editing photographs to hide permanent defects.
• Describing rooms inaccurately.
• Calling temporary furniture a permanent feature.
• Giving misleading measurements.
• Making unsupported claims about the neighbourhood.

Accurate marketing can help attract buyers whose expectations match the property.

9. Think About the First Photograph

The main listing photograph is particularly important because it is often what someone sees while scrolling through property results.

Choose an image that:

• Shows the property clearly.
• Is well lit.
• Represents the property accurately.
• Highlights an attractive feature.
• Looks professional.

For a house, this could be a strong exterior photograph. For an apartment, a bright living room or well-presented interior may work better depending on the property.

The best choice depends on the property itself.

10. Use a Professional Floor Plan and Photography Together

Photography and floor plans serve different purposes.

Photography helps potential buyers understand the appearance and atmosphere of the property.

A floor plan helps them understand the layout and dimensions.

Using both can provide a more complete picture.

For sellers preparing a new listing, Find My Estate Agent provides both professional property photography and floor plan services.

11. Review Your Listing Before It Goes Live

Before your property listing is published, read through the complete listing as if you were a potential buyer.

Check:

• Is the asking price correct?
• Are all photographs suitable?
• Is the floor plan accurate?
• Is the property description clear?
• Are the key features included?
• Is the EPC information correct?
• Are bedroom and bathroom numbers accurate?
• Are location details correct?
• Are there spelling or formatting errors?

It is much easier to correct mistakes before publication than after potential buyers have already seen the listing.

12. Keep Your Marketing Consistent

Your photographs, floor plan, description and property details should all tell the same story.

For example, if the description says the property has three bedrooms, the floor plan and photographs should support that information.

Likewise, if a garden or balcony is promoted as an important feature, make sure it is represented clearly in the marketing materials.

Consistency creates a clearer and more professional listing.

Property Listing Checklist

Before publishing your property online, check the following:

• Professional photographs
• Accurate floor plan
• Correct asking price
• Clear property description
• Correct number of bedrooms
• Correct number of bathrooms
• Accurate property type
• Tenure information
• Parking information
• Outdoor space information
• EPC information
• Local area information
• Contact details
• Spelling and grammar
• All important features highlighted

Final Thoughts

A strong property listing does not need to be complicated. It needs to give prospective buyers accurate information and present the property clearly.

Professional photography can showcase the appearance of your home, while a floor plan can explain its layout. A clear description and accurate property information then provide the context buyers need when deciding whether to arrange a viewing.

If you are preparing a property for sale or letting, Find My Estate Agent can help with essential marketing services, including property photography, floor plans and EPC assessments.

Explore Find My Estate Agent to discover property services for your next listing.

Frequently Asked Questions

What makes a good property listing?

A good property listing should have clear photographs, an accurate floor plan, a useful description, correct property details and relevant information about the location and features.

How many photographs should a property listing have?

There is no single number that works for every property. Include enough high-quality photographs to show the main rooms and important features without using repetitive or unnecessary images.

Is a floor plan important when selling a property?

A floor plan can help potential buyers understand the property’s layout, room arrangement and dimensions. It can be particularly useful for larger homes and properties with unusual layouts.

Should I arrange professional property photography?

Professional photography can provide clearer and more consistent images for your online listing. It is worth discussing photography with your estate agent and checking whether it is included in their marketing package.

Do I need an EPC when marketing my property?

EPC requirements depend on the property and applicable rules. Sellers should check whether their property requires an EPC and whether an existing certificate is valid. The official GOV.UK EPC service provides further information.

How can I improve my property listing?

Start with accurate information, professional photography, a clear floor plan and a well-written description. Highlight genuine features and make sure the entire listing is consistent.